Read 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall Free Online
Book Title: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More|
The size of the: 454 KB
Edition: Entrepreneur Press
Date of issue: July 22nd 2013
ISBN 13: 9781613082362
The author of the book: Perry Marshall
Format files: PDF
Read full description of the books 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More:Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
Read information about the authorPerry Marshall has launched two revolutions in sales and marketing.
He pioneered many best practices in Pay Per Click advertising. More recently, he's driven the 80/20 Principle deeper than any other author, fueling a new business movement as experts recognize that 80/20 is a fractal law of nature.
Entrepreneur Magazine says, "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax."
His works include 80/20 Sales & Marketing (2013), The Ultimate Guide to Google AdWords (4th Edition 2014) which is the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (2nd Edition 2014). As a communication engineer he is also author of Industrial Ethernet (2nd Edition).
He's been featured at conferences in the U.S., Canada, UK, Israel, Australia and Asia. He's shared the stage with Barbara Corcoran, Brian Tracy, Dan Kennedy, Mari Smith, T.D. Jakes and Les Brown.
He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Perry has a degree in electrical engineering and lives with his family in Chicago.
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